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Company Viacom / Roche Bros. / Kellogg / Yoplait / ABC news / / Country United States / / Currency USD / / Event Legal Issues / / Facility University of Iowa ABSTRACT Using / Institute of Medicine / University Irwin P. Levin / / IndustryTerm Consumer advocacy groups / food preferences / food commercials / potato chips / mass media / beverage marketers / healthy and unhealthy food products / unhealthy product / unhealthy products / healthy product / food advertising / healthy products / food products / parents healthy products / healthy/unhealthy product / food packages / healthy food products / unhealthy food products / food product / unhealthy food / food / / MedicalCondition childhood diabetes / obesity / childhood obesity / / Movie SpongeBob Squarepants / the Incredibles / and Shrek / / Organization Institute of Medicine / University of Iowa ABSTRACT Using / Federal Trade Commission / Henry J. Kaiser Family Foundation / Northern Kentucky University / / Person Aron M. Levin / Jay Leno / Tiger Woods / Adam Sandler / Katherine Heigl / / PublishedMedium Forbes / / Region Northern Kentucky / / Technology alpha / potato chips / / SocialTag 
Endorser Influence on Product Judgement and Choice: a comparative study of children and their parents