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P H Y S I C I A N B E H AV I O R From Theory to Practice: Identifying Authentic Opinion Leaders to Improve Care BEVERLY A. COLLINS, M.D., M.B.A., M.S.*, JOHN W. HAWKS*, ROBERT DAVIS, PHARM.D.† *Comsort, Hunt Valley, M
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Document Date: 2013-05-09 22:51:07


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City

Dallas / Santa Barbara / Boston / New York / Philadelphia / Pittsburgh / Atlanta / Schuster / Los Angeles / Hanover / San Diego / Chicago / Irving / /

Company

Simon / Milbank / VHA Inc. / JR. Informal Networks / Vayda E / Clinical Advantage VHA Inc. / Intraorganizational Networks / /

Currency

ATS / /

Event

Person Communication and Meetings / /

IndustryTerm

advice-seeking network / pharmaceutical / practitioner communication networks / friendship network / opinion-mapping tool / physician network / telephone conversations / health care systems / social networks / adoption network / communication networks / change management / medical / /

MedicalCondition

eligible heart attack / acute myocardial infarction / chronic obstructive pulmonary disease / Pulmonary Disease / /

MedicalTreatment

immunization / /

Organization

Harvard / MANAGED CARE’S Editorial Advisory Board / HCO administration / National Committee for Quality Assurance / Delmarva Foundation for Medical Care / /

Person

ROBERT DAVIS / Pathman / JOHN W. HAWKS / BEVERLY A. COLLINS / Comsort / Cooper P. Informal / Int Med / /

Position

Senior Director / President / appropriate messenger / medical director / physician / Director of Provider Programs Comsort / senior medical director / director at an East Coast FIGURE 3 Physician communication / Author / Opinion Leader / director of an integrated health care system / director involvement / leader / associate medical director / model / Singer / physician network Map / Educationally Influential Physician / physician network looks / /

ProvinceOrState

Texas / Minnesota / Virginia / Maryland / North Dakota / New York / Tennessee / South Carolina / Oklahoma / Florida / California / /

PublishedMedium

The Free Press / Harvard Business Review / /

Technology

AV / /

URL

www.ncqa.org» / /

SocialTag