| Document Date: 2009-03-04 13:56:26
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Company Amazon / Nielsen Norman Group / Bizrate / / Currency pence / GBP / KHR / / / Event M&A / / Facility University College London / Studio Archetype / / / IndustryTerm online news / online retailer / subsequent processing / vs. search task / trustworthy-looking Web site / online / visual search patterns / Web users / e-commerce sites / e-commerce vendors / Web design / e-commerce equivalent / Web survey / bank / e-commerce / Web usability specialists / e-commerce systems / e-commerce site / online shopper / reputation sharing services / individual online vendors / electronics / online vendors / e-commerce interface / online articles / interactive online news site / e - commerce / online trust / classic media / online shoppers / interactive media / search task / classic and interactive media / ecommerce systems / Online shopping / / Organization E-commerce Trust / University College London / McCarthy Department of Computer Science / Consumer Trust / / Person John D McCarthy / Sasse / Jens Riegelsberger / John D McCarthy Estimate / / / Position animated assistant / representative / head / / Product M-16 / / URL http /
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Trust at First Sight? A Test of Users’ Ability to Identify Trustworthy E-commerce Sites Jens Riegelsberger, M Angela Sasse & John D McCarthy Department of Computer Science, University College London, Gower Street, Lond