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Jennifer Aaker
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#	Item
1	Microsoft Word - Editable HelpSheet.doc Add to Reading List Source URL: www.wellness.uci.edu Language: English - Date: 2016-03-15 18:47:28 Philosophy Ethics Psychology Positive mental attitude Emotions Happiness Personal life Philosophy of love Pleasure Jennifer Aaker Positive psychology International Day of Happiness
2	DYNAMIC 100 BRANDS Written by Jonah Berger, Associate Professor at The Wharton School of University of Pennsylvania in partnership with IPG Mediabrands Add to Reading List Source URL: initiative.nl Language: English - Date: 2016-07-11 03:55:33 Brand management Marketing Brand Universal McCann Engagement marketing Jennifer Aaker
3	Journal of Consumer Research, Inc. How Happiness Affects Choice Author(s): Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar Source: Journal of Consumer Research, Vol. 39, No. 2 (August 2012), ppPublishe Add to Reading List Source URL: www.ejcr.org Language: English - Date: 2014-07-03 17:40:31 Positive psychology Behavior Happiness Personal life Philosophy of love Affect Gratitude Emotions Mind Positive mental attitude
4	Journal of Consumer Research, Inc. How Happiness Affects Choice Author(s): Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar Source: Journal of Consumer Research, Vol. 39, No. 2 (August 2012), ppPublishe Add to Reading List Source URL: www.ejcr.org Language: English - Date: 2014-09-11 11:44:01 Positive psychology Behavior Happiness Personal life Philosophy of love Affect Gratitude Emotions Mind Positive mental attitude
5	A BOOK IN A SLIDESHOW The Dragonfly Effect JENNIFER AAKER & ANDY SMITH THE DRAGONFLY MODEL Add to Reading List Source URL: www.dragonflyeffect.com Language: English - Date: 2013-05-10 18:13:34 Aaker Dragonfly
6	with Jennifer Aaker Professor, Stanford Graduate School of Business KEY POINTS Our brains are wired to remember stories. Stories are up to 22 times more memorable than facts or figures alone. Stories are an effective too Add to Reading List Source URL: cdn-media.leanin.org Language: English - Date: 2013-03-16 14:00:54 Human communication Narrative communication Fiction Plot Literature
7	Some Key Differences between a Happy Life and a Meaningful Life Forthcoming in Journal of Positive Psychology Roy F. Baumeister, Florida State University Kathleen D. Vohs, University of Minnesota Jennifer L. Aaker, Stanf Add to Reading List Source URL: faculty-gsb.stanford.edu Language: English - Date: 2012-06-08 18:35:32 Emotions Personal life Happiness Positive psychology Meaningful life Life satisfaction Subjective well-being Meaning of life Meaning Mind Ethics Behavior
8	Some Key Differences between a Happy Life and a Meaningful Life Forthcoming in Journal of Positive Psychology Roy F. Baumeister, Florida State University Kathleen D. Vohs, University of Minnesota Jennifer L. Aaker, Stanf Add to Reading List Source URL: faculty-gsb.stanford.edu Language: English - Date: 2012-06-08 18:35:32 Emotions Personal life Happiness Positive psychology Meaningful life Life satisfaction Subjective well-being Meaning of life Meaning Mind Ethics Behavior
9	RETHINKING TIME: THE POWER OF MULTIPLIERS with Jennifer Aaker General Atlantic Professor of Marketing, Stanford Graduate School of Business Feel rich(er) in time and achieve more goals. Finding time is the significant ch Add to Reading List Source URL: cdn-media.leanin.org Language: English - Date: 2013-11-18 16:04:40 Multipliers Time management
10	Dimensions of brand personality Jennifer L Aaker JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global Add to Reading List Source URL: www.haas.berkeley.edu Language: English - Date: 2007-03-15 12:18:10 Library science Metadata Monopoly Crown copyright Information Copyright Data management