Success Story A feel-good campaign To drive awareness and message association among a millennial audience, the iconic lemon-lime beverage brand harnessed Instagram’s ability to evoke powerful memories. .

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Success Story Raising the Bar, One Brow at a Time Maybelline New York used Instagram to raise the profile of eyebrow cosmetics in Australia, increase brand awareness, message association and product sales.

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OFFICIAL RULES FOR THE PBART Instagram Challenge NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. By entering or participating in the PBART Instagram Challenge (the "Challenge") you agree to all of the fo

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Success Story! Everyone has something to sell! Skina used photo ads on Instagram with a call-to-action button inviting people to install its app. The campaign significantly expanded brand’s reach and prompted more Bra

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Success Story Zest For Life Bulmers worked with Facebook’s Creative Shop on a series of colourful and compelling Instagram video ads to raise awareness of its new flavor, Zesty Blood Orange.

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Success Story Collaring New Customers Heritage British shirt brand T.M. Lewin drove strong sales and acquired new audiences more efficiently by combining advertising efforts across Instagram and Facebook.

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Business Success Story A Story in Every Wallet One of the first financial services brands to advertise on Instagram, Capital One used inventive images in a series of

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Public Culture Instafame: Luxury Selfies in the Attention Economy Alice E. Marwick

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• Social networking services
• Photo sharing
• Social media
• Internet culture
• Instagram
• Selfie
• Facebook
• Moments
• Kim Kardashian
• Twitter
• Hashtag
• Celebrity culture

Success Story Encouraging Less Waste Successful resale app in Japan, Mercari, turned to Instagram to drive the download of its app. Using creative that blended naturally into the highly visual environment, the brand suc

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Success Story Made in the Shades Hawkers Co. sunglasses used Custom Audiences to maximize the reach of a photo ad campaign on Instagram, coupling young, edgy imagery with a playful countdown promotion designed to spur o

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