media services / information society services / audiovisual commercial communications / advertising market / device manufacturers / radio advertising market / advertising possibilities / media content / programme services / media environment / media regulator / convergent devices / communications offerings / use broadcaster / interest-based advertising / convergent device / fragmented media environment / media service providers / Internet users / on-demand audiovisual media services / television advertising / advertising techniques / advertising space / e-commerce directive1 / audiovisual media service / value chain / linear and non-linear services / qualitative advertising rules / community law / advertising industry / electronic commerce / television services / /
Organization
European Interactive Digital Advertising Alliance / European Commission / European Union / European Parliament / /
egta response to the European Commission Green Paper “Preparing for a Fully Converged Audiovisual World: Growth, Creation and Values”. egta is the trade association of television and radio sales houses that commercia