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Infomercial / Impulse purchase / Consumer behaviour / Online shopping / Integrated marketing communications / Direct marketing / Marketing / Advertising / Business


Document Date: 2012-05-04 01:13:07

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City

Norfolk / Seville / Richmond / London / New York / /

Company

TV / JOORUHL DFflDIIERTISIRGRESERRCH 3 7 EFFECTIVE iNFOMERCIALS / Prentice-Hall / Philips / Ericsson / Volvo / McGraw-Hill / Cadillac / BRETT A. S. / /

Country

United States / New Zealand / /

Currency

USD / /

/

Facility

University of Otago / Auckland University of Technology / University of Auckland / BRETT A. S. MARTIN University of Auckland / /

IndustryTerm

directresponse television advertising / internationai infomerciai marketer / e - commerce / television advertising / direct-response advertising / /

Organization

University of Otago / University of Auckland / Auckland University / /

Person

TOM AGEE / /

Position

Major / Fisher / Player / Head / lecturer of marketing / /

Product

STS / /

ProvinceOrState

Virginia / New York / /

PublishedMedium

the European Journal / Advertising Age / Journal of Consumer Research / Reader's Digest / /

Technology

alpha / /

SocialTag