Canada 10 Ø Why Advertisers Choose Television / TVB / Ø Ad Receptivity Survey 20 Ø Television / Market Statistics 33 Ø Commercial Specialty Networks / /
Country
United States / Canada / / /
Facility
The library / Station Groups / /
IndustryTerm
on-line publication / retail categories / media information / media personnel / research management / advertising volume / technology penetration / advertising medium / television advertising / media attitudes / similar services / advertising industry / advertising campaigns / /
Organization
CRTC / TVB Resource Centre / Information Centre / Television Bureau of Canada / Resource Centre / Television Bureau / / /
Position
sales representative / Major Media Comparison / sales rep / /
TVBasics T V Ba s i c s0 TABLE OF CONTENTS