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Company Smart Insights / Smart Insights Driving Content Marketing Success - European Edition Executive Summary Driving Content Marketing / Hubspot / Google / Kieran / / Continent Europe / / Country Germany / France / Japan / United Kingdom / / Facility UK’s Chartered Institute of Marketers / / IndustryTerm software platform / paid advertising / search term / experienced inbound marketer / business to business / advice site / e - commerce / search personalisation / / Organization UK’s Chartered Institute of Marketers / / Person Dave Chaffey / DaveChaffey Kieran Flanagan Kieran Flanagan / Annmarie Hanlon Evonomie / Kieran Flanagan Kieran Flanagan / / Position author / CEO / CEO and co-founder / Director Marketing / / Product Insight / / ProvinceOrState Inbound Marketing / / SocialTag 
Hubspot and Smart Insights DRIVING CONTENT MARKETING SUCCESS INThe European Edition