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Marketing / Brand management / Customer experience management / Consumer behaviour / Brand / Communication design / Touchpoint / Marketing management / Customer satisfaction / Reputation / Positioning / Customer relationship management


AN EXECUTIVE VIEW OF BRAND METRICS by David May, Goldman Sachs Peter Zandan, Ph.D. Chairman, Research + Data Insights and Karlan Witt, Cambia Information Group LLC
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Document Date: 2012-01-20 17:52:52

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File Size: 189,72 KB

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