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Marketing / Trademark law / Identification / Trademark / Comparative advertising / Generic trademark / Non-conventional trademark / Intellectual property law / Brand management / Product management
Date: 2014-07-15 09:39:56
Marketing
Trademark law
Identification
Trademark
Comparative advertising
Generic trademark
Non-conventional trademark
Intellectual property law
Brand management
Product management

Chapter 1 Introduction 1.1.

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