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City Buffalo / / Company Visa / Ogden / Discover / Proportion / MasterCard / American Express / Consumer Research Inc. / / Country United States / / Currency pence / USD / / / Event Product Recall / Product Issues / Security Buyback / / Facility Sage Hall / State University of New York / Cornell University / / IndustryTerm online software package / food items / unhealthy and impulsive food products / focal retailer / food product categories / virtue food products / food categories / bank account / online questionnaires / potato chips / online market research / large retailer / impulsive products / unhealthy food items / large retail chain / impulsive and unhealthy food products / impulsive vice products / food consumers / food products / online study / healthy and deliberative food items / online panel / virtue products / unhealthy food products / vice product / unhealthy food / food products consumers / retail store management / vice products / healthy food items / unhealthy products / baby food / virtue product / retail shelves / unhealthy food consumption / considerable cognitive-affective energy / impulsive vice food items / self-regulation tool / unhealthy-impulsive food items / retail stores / hedonic mental accounting / food sales / impulsive and unhealthy food items / impulsive product / unhealthy and impulsive food items / created using an online software package / / MedicalCondition epidemic increase / obesity / chronic sensitivity / pain / / Organization Center for Disease Control / Cornell University / State University of New York / Center of Relationship Marketing / / Person Sachin Gupta / Robert Frank / MANOJ THOMAS KALPESH KAUSHIK DESAI SATHEESHKUMAR / KAUSHIK DESAI SATHEESHKUMAR SEENIVASAN / Baba Shiv / Napatsorn Jiraporn / Bora Park / Joel Huber / Barbara Drake / Heatherton Manoj Thomas / Kalpesh Kaushik Desai / / / Position editor / associate professor of marketing / assistant professor of marketing / associate editor for this article / representative / / Product task / Pseudo / lack / beliefs / / PublishedMedium Journal of Consumer Research / / Region northeastern U.S. / / Technology potato chips / / SocialTag