Kaylene C. Williams California State University / Media Campaign Resource Center / /
IndustryTerm
dissipated energy / intricate and elaborate network / energy arousal / advertising examples / energy level / mass media / cholesterol test product / social advertising / message processing / energy dimensions / then energy / persuasive devices / food additives / AIDS prevention / energy feelings / feasible solutions / energy / advertising stimuli / /
Organization
World Wildlife Federation / California State University / Stanislaus / Media Campaign Resource Center / /
Person
Kim Witte / Talon / LaTour / Van Huyssteen / /
Position
author / prominent author / General / full mediator / /
Research in Business and Economics Journal Fear appeal theory Kaylene C. Williams California State University, Stanislaus ABSTRACT