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Microeconomics / Business models / Loyalty program / Pricing / Incentive program / Loyalty business model / Brand loyalty / Reward website / Loyalty / Marketing / Business / Consumer behaviour


Journal of the Academy of Marketing Science http://jam.sagepub.com Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty Youjae Yi and Hoseong Jeon Journal of the Academy of Marketing Scienc
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Document Date: 2009-12-11 17:37:56

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File Size: 143,67 KB

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