car manufacturer / negative media attention / short term funding solution / important strategic tool / finance / conventional advertising media / media coverage / mainstream media / media attention / /
Organization
Concluding / / /
Position
author / dedicated Development researcher / relevant curator / estates manager / senior representative / trustee / Chief Executive / the Board / advisors / chief executive / Development Executive / education officer / opera loving chief executive / /
10 steps to successful sponsorship for botanic gardens, natural history sites and similar institutions in the UK Introduction