| Document Date: 2007-06-08 05:18:46
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City Suffolk / / Company BMW / Now People / NTL / Unilever / CDSM / / Country United States / United Kingdom / / Facility Budget bedlam Coasting Good Time Hedonism Bodily / / IndustryTerm eg retail / communications challenges / systems / fun seeking / higher energy / identical products / communications strategy / public agency communications efforts / pub chains / communications strategies / advertising campaigns / food / / Movie Loss / Brave New World / / OperatingSystem VMs / / Organization Henley Centre / Arsenal Football Club / Greenpeace / Ministry of Agriculture / Bedfordshire Police / Environment Agency / / Person Distracted Distant Sceptical Pleasure Prudent / Paul Krugman / / Position economist / driver / representative US survey / good Bargain hunter / Pioneer leader / / Product Values Modes / / Technology The algorithm / / URL www.cultdyn.co.uk / www.campaignstrategy.org / /
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Using Values Modes Chris Rose1 and Pat Dade2 Values Modes is a psychographic mapping system which looks at the values that underlie behaviour. Behaviour is generally a strong determinant of opinion. Therefore the driver