Programmatic Trading / Automated Trading / Boston Consulting Group / /
IndustryTerm
media planners / media buys / his/her media / media buying process / media strategy / technology fees / ad network / optimization algorithms / tedious processing activities / media strategies / net media / online media / media buyer / media buyers / /
Programmatic Trading: an improvement over Manual Buying? Automating the media buying process did not only made it more efficient, less labor-intensive and more transparent - but it also introduced a lot of new features l