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	Using Landing Pages for Sponsored Search Ad Selection Yejin Choi† , Marcus Fontoura‡ , Evgeniy Gabrilovich‡ , Vanja Josifovski‡ , Mauricio Mediano‡ , and Bo Pang‡ † Department of Computer Science, Cornell U Add to Reading List Document Date: 2010-03-16 13:13:03 Open Document File Size: 395,21 KB Share Result on Facebook

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Using Landing Pages for Sponsored Search Ad Selection Yejin Choi† , Marcus Fontoura‡ , Evgeniy Gabrilovich‡ , Vanja Josifovski‡ , Mauricio Mediano‡ , and Bo Pang‡ † Department of Computer Science, Cornell UAdd to Reading List