<--- Back to Details
First PageDocument Content
Business / Search advertising / Pay per click / Keyword advertising / Online advertising / HTTP cookie / Behavioral targeting / Internet privacy / Personalization / Marketing / Internet / Internet marketing
Date: 2011-06-22 13:44:43
Business
Search advertising
Pay per click
Keyword advertising
Online advertising
HTTP cookie
Behavioral targeting
Internet privacy
Personalization
Marketing
Internet
Internet marketing

Predictive Client-side Profiles for Personalized Advertising

Add to Reading List

Source URL: research.microsoft.com

Download Document from Source Website

File Size: 716,39 KB

Share Document on Facebook

Similar Documents

Grow Your Business PAID SEARCH ADVERTISING IN SPANISH Are You Tapping Into the Fastest Growing Market in America? 58 million

DocID: 1vpnd - View Document

English Learning Tool Client Background and Business Requirements: The client is a multinational public cloud computing, Internet search, and advertising technologies corporation. Hosts and develops a number of Internet-

DocID: 1sYEx - View Document

SEO/PPC CoMBO PACKAGE When you want to attain immediate search engine traction and results. Penton’s Search Engine Marketing program attains search engine traction through paid-search advertising (PPC), while garnerin

DocID: 1sAjD - View Document

Information science / Information retrieval / Marketing / Internet marketing / Internet advertising / Information retrieval evaluation / Internet search engines / Click-through rate / Rates / Beta distribution / Discounted cumulative gain / Google Search

Incorporating Revisiting Behaviors into Click Models ∗ Danqing Xu, Yiqun Liu, Min Zhang, Shaoping Ma,Liyun Ru State Key Lab of Intelligence Technology and Systems Tsinghua National Laboratory for Information Science an

DocID: 1rr04 - View Document

Marketing / Internet marketing / World Wide Web / Kenshoo / Search engine marketing / Search engine optimization / Online advertising / Quality Score / Landing page / RTC / Targeted advertising / Contextual advertising

RealTime Campaigns (version 2)

DocID: 1rpda - View Document