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Internet fraud / Business / Ethics / Internet marketing / Click fraud / Online advertising / Google / Pay per click / Click farm / Internet / Electronic commerce / Consumer fraud


Journal of Machine Learning Research Submitted 3/13; Revised 11/13; Published 1/14 Detecting Click Fraud in Online Advertising: A Data Mining Approach
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Document Date: 2014-01-22 16:19:09

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File Size: 2,06 MB

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City

Uttarakhand / Observation / /

Company

Kroll Advisory Solutions / BuzzCity Pte. Ltd. / Nokia / Online Advertising / Search / Samsung / /

Continent

Africa / /

Country

Indonesia / Singapore / India / /

Currency

SGD / /

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Event

Product Recall / Product Issues / /

Facility

Engineering Indian Institute of Technology Roorkee Century Road / Technology National University of Singapore Tokyo Institute / Data Analytics Department Institute / Affiliation Institute of Infocomm Research Masdar Institute / Engineering Tokyo Institute of Technology / Living Analytics Research Centre Singapore Management University / Urban Systems Programme Office Institute / Masdar Institute of Science / Hall et al. / /

IndustryTerm

real-world mobile advertising data / ensemble learning algorithms / content publishers / data mining methods / advertising businesses / data mining-based fraud detection approaches / data mining/machine learning approaches / crowdsource data mining / data mining / internet contents / mobile advertising data / classification algorithm / advertising systems / advertising market / ad network / mobile advertising network / ensemble algorithms / industrial applications / ensemble algorithm / data management / public leaderboard systems / classification algorithms / rule induction algorithm / web technologies / mobile advertising / learning algorithms / /

Organization

Computer Science and Engineering Indian Institute of Technology Roorkee Century Road / Affiliation Institute / Institute for Infocomm Research / Graduate School / Living Analytics Research Centre Singapore Management University / Department of Computer Science / Masdar Institute of Science / Technology National University of Singapore Tokyo Institute of Technology Singapore Management University Table / Masdar Institute of Science and Technology Abu Dhabi / Tokyo Institute of Technology / /

Person

Clifton Phua / Wei Chen / David Lo Feida Zhu / David Lo / Michael Finegold / Zeyar Aung / Daniel Berrar / Mustafa Faisal / Kelvin Sim / Minh-Nhut Nguyen / Richard Oentaryo / Mustafa A. Faisal / Dhaval Patel / Daniel Berrar Oentaryo / Wei Lee Woon / Minh Nhut Nguyen / Mustafa Faisal Zeyar Aung Wei Lee / Michael Finegold David Lo Feida / Kelvin Sim Minh Nhut Nguyen / /

Position

broker / advertising commissioner / coordinator / commissioner / /

Product

curve / Nokia 6300 Cellular Phone / performances / specific threshold level / /

PublishedMedium

Journal of Machine Learning Research / /

Technology

ensemble algorithms / mobile phones / Machine Learning / mobile device / classification algorithm / web technologies / classification algorithms / Data Mining / ensemble learning algorithms / rule induction algorithm / ensemble algorithm / /

URL

http /

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