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Revlon Cinema Case Study Measuring the effectiveness of cinema advertising on awareness and recall. Background and Objectives Revlon ran a television campaign in Perth and Adelaide, followed by a six
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Document Date: 2007-03-04 19:02:41
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File Size: 106,95 KB
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City
Perth /
Adelaide /
/
Company
Revlon /
Advertising /
/
Event
Product Recall /
Product Issues /
/
IndustryTerm
media activity /
/
Product
levels /
/
SocialTag
Revlon
Brand awareness
Adelaide
Perth, Scotland
Design
Advertising
Marketing
Business