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Communication design / Graphic design / Brands / Testimonial / Celebrity branding / Brand / Consumer behaviour / Criticism of advertising / Top-of-mind awareness / Marketing / Advertising / Brand management


Abhinav International Monthly Refereed Journal of Research In Management & Technology Volume II, March’13 ISSN –
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Document Date: 2013-12-17 06:25:46

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City

River / Dehradun / Boston / Chicago / /

Company

Pearson / R. A. and Greyser S. A. / Advertising Television / Ed / /

Continent

America / /

Country

India / /

/

Event

Product Issues / Product Recall / /

Facility

Harvard University / /

IndustryTerm

consumers purchase products / Internet research / customer take conscious product / important media / media activities / interpersonal communications / internet generation / /

Organization

Harvard University / Oxford University / American Marketing Association / /

Person

Gupta Neelima / Shah Rukh Khan / Kotwal Nidhi / Sachin Tendulkar Sania Mirza / Devi Arjee / Franz-Rudolf Esch / Katrina Kaif / Ranbir Kapoor / Bahram Ranjbarian / /

/

Position

G. P. / Dean / /

Product

brand / /

ProvinceOrState

Massachusetts / /

PublishedMedium

Journal of Consumer Research / Journal of Applied Psychology / /

TVShow

G. P. / /

Technology

Information Technology / /

URL

www.indianmba.com/Faculty / www.abhinavjournal.com / /

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