daily newspapers / advertising medium / television advertising / website show online ads / Internet age / online newspaper / /
Organization
Canadian Newspaper Association / Television Bureau of Canada / Television Bureau / /
Person
Michael McCain / Theresa Treutler / Source / /
Position
president and chief executive officer / TV Briefs Broccoli Ads Make The Case That TV Still Matters Dana Flavelle Business Reporter / Maple Lead Foods chief / Maple Lead Foods chief executive / /
TV Briefs Broccoli Ads Make The Case That TV Still Matters Dana Flavelle Business Reporter Source: thestar.com, Sept 29, 2010 Viewers could be forgiving for thinking that a witty television campaign to promote the benefi