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JOURNAL OF INTEGRATED MARKETING COMMUNICATIONS ARTICLE | jimc.medill.northwestern.edu The Social Media Revolution as Theorized by “The Cluetrain Manifesto” Randy Hlavac and Mark Schaefer ABSTRACT:
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Document Date: 2014-02-24 15:17:54
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JOURNAL OF INTEGRATED MARKETING COMMUNICATIONS ARTICLE | jimc.medill.northwestern.edu The Social Media Revolution as Theorized by “The Cluetrain Manifesto” Randy Hlavac and Mark Schaefer ABSTRACT: