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SHA YANG, YI ZHAO, TÜLIN ERDEM, and YING ZHAO* Quantitative models in marketing typically focus on the household as the unit of analysis while ignoring the individual family members’ behavior and the behavioral intera
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Document Date: 2012-04-05 01:25:58
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SHA YANG, YI ZHAO, TÜLIN ERDEM, and YING ZHAO* Quantitative models in marketing typically focus on the household as the unit of analysis while ignoring the individual family members’ behavior and the behavioral intera