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Rock the Vote / Political campaign / Voter turnout / Campaign advertising / United States presidential election / Attack ad / Politics / Elections / Negative campaigning


Televised political ads and voter turnout: a theory of asymmetric partisan mobilization Jowei Chen1 and Kyle A. Dropp2 How does the partisan balance of Democratic and Republican political advertisements aired locally aff
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Document Date: 2013-09-12 11:24:23

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United States / /

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Facility

Stanford University / University of Michigan / /

IndustryTerm

positive advertising / campaign advertising / advertising treatments / televised political advertising / media market / divergent advertising effects / media exposure / political communications / political advertising / television advertising / political advertising literature / media effects / media markets / impersonal communications forms / advertising exposure / political advertising dial test experiments / /

Organization

Republican Party / Department of Political Science / Supreme Court / Stanford University / University of Michigan / /

Person

Clinton / Barack Obama / John McCain / /

PoliticalEvent

presidential voting / general election / presidential election / presidential elections / general elections / /

Position

Democratic candidate / jowei@umich.edu Corresponding Author / Assistant Professor / /

ProvinceOrState

Michigan / /

SportsLeague

Stanford University / /

TVStation

Kyle / /

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http /

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