| Document Date: 2007-04-24 07:13:00
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City Trokavec / London / / Company Dell / MacUser / Hewlett Packard / Sony / Google / YouTube / Apple / The Independent / / Country United States / United Kingdom / China / India / / / Event Environmental Issue / / Facility HOW TO WIN CAMPAIGNS pub April / / IndustryTerm news media / toxic products / individual network / retail shops / e-waste / retail / consumer electronics industry / greener products / digital communications / missile defence site / online magazine / communications strategy / computer makers / communications effort / communications problem / online and digital media / e-cards / worst chemicals / green technology / personal applications / toxic chemicals / retail setting / digital media / electronics / durable products / waste electronics directive / computing / event management / media coverage / chemicals / online coverage / / Movie David and Goliath / / Organization International Association of Business Communicators / United Nations / Greenpeace / / Person Steve Jobs / James Henty / Janet Bloomfield / Paul Slovic / Zeina Alhajj / Chris Rose / Brian Fitzgerald / Annette Simmons / / Position campaigner / consultant / Scientist / author / king / coordinator / consultant / three factors helped considerably / internal engineer /designer / representative / / Product iPod / Apple i Smartphone / / ProvinceOrState Delaware / / PublishedMedium New Scientist / MacUser / / SportsLeague International Association / / URL www.technorati.com/tag/greenmyapple / www.independent.co.uk / http /
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Campaign Strategy Newsletter No 32, 23 April 2007Apple Computer Issue Most of this issue is a long article about the Greenpeace campaign on computers and Apple in particular - see below. It has points relevant to many ca