Original Article You’re so lovable: Anthropomorphism and brand love Received (in revised form): 15th April 2014 - Anthropomorphism - Document - PDFSEARCH.IO

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	Original Article You’re so lovable: Anthropomorphism and brand love Received (in revised form): 15th April 2014 Add to Reading List Open Document File Size: 220,08 KB Share Result on Facebook Company Russell / Macmillan Publishers Ltd. / / Country Germany / / / Facility University of Michigan-Dearborn / University of Bamberg / / IndustryTerm car headlights / social media / ancillary products / brand management / / Organization University of Bamberg / Philipp A. Rauschnabel Department of Marketing / the University of Michigan / / Person Philipp A. Rauschnabel / Aaron C. Ahuvia / Carroll / Psychology / / Position Research Assistant / Psychologist / Professor of Marketing / evaluator / / ProvinceOrState Michigan / / PublishedMedium the Journal of Consumer Research / / URL www.palgrave-journals.com/bm / / SocialTag Anthropomorphism Consumer behaviour Attitude Marketing Brand management Brand

Original Article You’re so lovable: Anthropomorphism and brand love Received (in revised form): 15th April 2014Add to Reading List