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CASE STUDY American Express - Realise the Potential American Express’ objectives • American Express wanted to position the brand as contemporary and customer friendly, moving away from the perception that it’s for
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Document Date: 2013-07-17 09:47:14
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CASE STUDY American Express - Realise the Potential American Express’ objectives • American Express wanted to position the brand as contemporary and customer friendly, moving away from the perception that it’s for