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Broadcasting / Audience measurement / Terminology / Media market / Nielsen ratings / Arbitron / Nielsen / Adi people / Advertising / Marketing / Business


INSIDE MEDIA M E D I A MARCH 4, 1992
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Document Date: 2014-12-06 08:50:53

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City

Nassau / Newark / New York / /

Company

Procter & Gamble / General Foods / Arbitron / /

Country

United States / /

IndustryTerm

spot media / advertising dollars / media planners / modem media / media consultancy / geographic planning tool / /

MarketIndex

Nielsen Station / /

Organization

Postal Service / American Research Bureau / New York ADI / /

Person

Art Nielsen Sr. / Bill Harvey / Erwin Ephron / /

Position

newly hired marketing director / media consultant / /

ProvinceOrState

New Jersey / Nielsen / Pennsylvania / New York / Connecticut / /

SocialTag